Malmesbury Town Team has launched a major multi-media promotion campaign billed as feel good, shop local, spend local to encourage shoppers to think first of their town centre.

With Malmesbury traders themselves acting as photographic models and storytellers, residents and visitors will see some of their favourite traders welcoming them on banners, posters, billboards and in an extensive social media campaign.

Across Facebook and Instagram, details of regular competitions and trader promotions will be shared together with trader stories.

Malmesbury Town Team will also be running a digital ‘Stay a While’ visitor campaign designed to reach UK travellers looking for a safe, historic and vibrant place to visit.

Malmesbury Town Team spokesperson Gordon MacPherson said: “The challenge retailers face is massive and now that we’re safely open up to the public again, businesses in Malmesbury are looking towards the future where active marketing which encourages support to local traders will be vital.

"There is a huge opportunity to make the most of our Malmesbury Gift Card scheme with over 34 town centre shops and businesses involved and Malmesbury offers free parking for two hours in Station Yard Car Park.

"Let’s not forget how lucky we are in Malmesbury to live in such a vibrant, treasured and historic place as we return to the high street, shop local and see our businesses build again for the future.”